Michel Abou RjailyArt Direction & Visualization
← All selected work
Glen Williams, Ontario · 32 custom estate homes

Canvas Hill

BILD 2026 · Best RenderingBILD 2026 · Best Social/Digital CampaignCHBA 2026 · Marketing Excellence

Developer: Branthaven · Interior Design: IIbyIV · Produced at Pureblink

Estate home backyard and pool at dusk
My role

Art direction, camera, lighting, animation and the post-production workflow. I also helped design the exterior environments, including the campaign's "dream backyard".

Challenge

The scope expanded from interiors to a full campaign. With limited exterior references, we developed the outdoor spaces alongside the visuals.

Outcome

A cohesive premium look across the whole campaign, recognized with two BILD Awards and the CHBA Award for Marketing Excellence in 2026.

Designing the backyard from limited information

Selecting the site

Terrain model showing the selected plot and house within the surrounding contours
01Terrain model & selected plot
Top view of the backyard layout on the selected plot
02Backyard layout · Top view

Developing the viewpoint and design

Massing model of the house and site before backyard design
03House & site massing
Early backyard design and camera test with pool, seating and outdoor dining
04Camera & design study

Final imagery · Exteriors

Final imagery · Interiors