Freed Hotel & Residences
$800M flagship · Freed Developments · Adrian Smith + Gordon Gill Architecture · Produced at Pureblink
Art direction, camera placement, street photography and drone shoot planning, lighting and materials, animation, post-production and client presentations.
One consistent look across street, aerial, day and night views, on fast marketing deadlines and a tightly restricted downtown site.
Cinematic visuals for pre-construction branding and promotion. The campaign won Best Advertising Campaign at the 2024 BILD Awards.
Street-level integration
3D geometry matched to real street photography.
Drone-to-CG workflow
I selected the viewpoint within the city model and, following client approval, prepared a shoot document specifying the drone’s location, height, direction, and time of day. The lighting direction was established beforehand through the art direction document shared with the client.
After the shoot, I organised the photography and selected the strongest shots, then matched the 3D perspective and lighting to the chosen photograph. Rendering and post-production brought the proposed tower and its surroundings into one cohesive image.
Selected final imagery
